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Jacky Lynne A. Oiga

Evolving in an ever-changing marketplace

While super brands continue to pervade the global market with collection upon collection of aspirational, often inaccessible products that seek to define “true luxury,” more and more consumers are beginning to appreciate merchandise in the context of experiences, stories, and emotional connections. This is why multi-brand upscale department store Adora, recently relaunched under the Rustan Commercial Corporation (RCC), is steadfast on conveying very clear ideas on how it should evolve in an ever-changing marketplace not easily swayed by six-digit price tags and haute name brands. “You cannot use the old way of retailing when the customer seeks for a much deeper connection with things. A shirt is not just a shirt. To cut through the shaft and tell simple, meaningful stories and connections, we must be good in three things: edit, curate, …

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Cool culture

Images by Noel B. Pabalate   Free admission was only the beginning. The National Museum of the Philippines’ thrust to embrace a bigger audience had the institution finding different ways of doing things. As it moves away from the sparse and conventional exhibitions, collections, and galleries (that not many probably remembered or even saw) to a more visually arresting, lifestyle-oriented, and interactive way of showcasing art, specimens, and artifacts, the National Museum is in a way looking to young Filipinos, the Millennials, to bridge the gnawing gap that kept too many people out of museums for far too long. One gratuitous selfie at a time. Selfie at the Museum “There are a few people who complain about all these young people taking selfies in the museum,” says Dr. Ana T. Labrador, National Museum assistant director. But I think it’s the youth’s way of registering their presence in the …

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The Adora expression

Images by Noel Pabalate Video by John Alvin Veri and Angelo Alejandro No one at Adora would be so crass as to make a hard sales pitch of, say, a pair of Jimmy Choo pumps or a Chloe bag or JKJY sneakers. On the contrary, the retail staff who would escort you around the 2,500-square-meter multi-brand retail destination at Greenbelt 5 would ably and nimbly present you three or 10 options of what you’re currently looking for—across brands, styles, and collections. At Adora, you can either walk away with an item you intended to buy and leave; or you can linger, look around, and shop a little more. Odds are, 99 percent of the time, you will succumb a little more. “The sense of arrival at Adora is just like (entering) a cocoon for people who love fashion in different degrees,” says Bienvenido “Donnie” V. Tantoco III, Rustan Commercial Corporation (RCC) president. “You just walk around and you …

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Eala, Dizon to play in WTA tilt in Singapore

Alexandra Eala and Melanie Faye Dizon are set to compete against the best teen tennis players from Asia-Pacific in next month’s WTA Future Stars Tournament in Singapore following their victories at the recent Cebuana Lhuillier Girls’ Tennis Challenge held at the Valle Verde Country Club last week. Eala and Dizon emerged as the Philippines’ top under-14 (U14) and under-16 (U16) Filipina junior tennis players, respectively, after beating some of the country’s best age groupers at the Girl’s Tennis Challenge. The event served as the qualifier for the WTA Future Stars, held in conjunction with the BNP Paribas WTA Finals Singapore presented by SC Global. The WTA Future Stars brings together players from 18 markets in the Asia-Pacific region on their very own junior “Road to Singapore.” Each country sends two representatives, to …

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Smash like a girl

Images by Noel b. Pabalate The Wimbledon whites, powerful ballet movements, the high ponytail/cheerleader-esque aesthetic, 22-year-old Canadian tennis darling Eugenie Bouchard in a cute Nike vest and shorts number, so close to what any fashion-conscious 22-year-old would wear to the mall; reigning queen of tennis and two-time Vogue cover girl Serena Williams flawless in an all-white dress with a high neckline and layered pleated skirt in Wimbledon. When young women look at images of tennis players on court today, they see girls who are dressed like them, scream and swagger like them, relentlessly work to prove their worth just like them. This puts tennis in a position of power in inspiring girls to embrace and never downplay their talents. A poster of Serena Williams in mid–epic scream should be required on every …

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Cracking the (lady) boss code

Images by Noel B. Pabalate Video by John Alvin Veri and Angelo Alejandro WOMEN ON TOP From left: FCC’s Sharon Dayoan, Agnes Gervacio, and Cristina Concepcion are out to increase the number of women CEOs in the country As women, no matter where we are in the world, at whatever stage of our lives, we repeatedly hear about what we need to do. Or what other people expect us to do. How we need to behave, what is appropriate for us to wear, opinions we best keep to ourselves, what is seen as too much or not enough, the acceptable number of selfies we’re allowed to post on Instagram, the socio-cultural politics of what society considers appropriate for us and for our lives. When in fact, the most important questions a woman can—must—only ask herself are simply “What do I want?” “Who do I want to become?” “How am …

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Empowering corporate women

They go by different titles: CEOs, presidents, country managers, chairpersons. But at the end of the day, they take on the same roles: Leaders, nation builders, mentors, mothers, wives, daughters, sisters, friends. It is no secret that having women in the boardroom makes good business sense in a country that ranked ninth among the most gender-equal nation in the world. Yet in a recent survey among the top 1,000 corporations in the Philippines, very few were led by women. Read the complete story on page F4 and scan the QR Code to see more.

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Luxury as an art medium

Images by Noel B. Pabalate Lotus flowers on the surface of a garden pond. An image of a woman, her eyes closed shut, in quiet contemplation. Colorful birds set in a lush forest, taking flight. Each piece displayed at Love Marie Ongpauco-Escudero’s (aka Heart Evangelista) recent exploration in luxury and visual arts, “Carry Your HeART,” was imbued with the distinct whimsy and alluring, at times hypnotizing, details her works have become known for. Only this time, she unleashed her creative impulses on a canvas no other Filipino artist has dared touch, Hermès handbags. The bag collection, 45 in all, partly Love Marie’s and partly other women’s, was divided and curated into three themes—Gardens in Bloom, Wings of Paradise, and Eyes on Eden—thoughtfully presented in such a way that embodies both the …

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Step inside Daphne’s world

Portraits by Noel Pabalate Daphne Oseña Paez is a lifestyle icon known for being one of the creators and hosts of Philippine TV’s award-winning and trailblazing lifestyle magazine show, F. She was also well-known for the magazine show Urban Zone, which aired on ABS-CBN and The Filipino Channel in the US, Canada, Europe, Asia, Australia, and the Middle East. That was in the early Aughties, and she’s been a major force in the broadcasting world ever since, including being the only broadcast journalist to have two concurring solo-hosting shows in rival network giants ABS-CBN and GMA. A TV maven through and through, she wrote and produced all her shows. Back in the day, she was local television’s It girl and a girl boss all rolled into a pretty little beauty-and-brains package. These …

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30 million Champions to raise

Images by Coach Tomas Lozano In a recent report by the Philippine Statistics Authority, it shows that of the 100 million Filipinos (and counting), 30 million are below 16 years old, 30 percent of the household population in the country. For others, that’s just about as many problems and deficiency in terms of education, job opportunities, and healthcare. To Makati Football Club (MFC) founder and president Tomas Lozano, that’s 30 million young football athletes, training, competing, winning, and representing the Philippines in tournaments here and abroad. If only our basketball-crazed country—citizens, athletes, the government, and the private sector included—can finally give Philippine football the assist it needs to kick the proverbial ball completely over the goal line. It’s not like our kid athletes are lacking in football potential. They are, in fact, champions. Case in point: last July, MFC Boys 12 placed third in the biggest youth football tournament in the world, the Gothia Cup held …

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