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AA Patawaran

Visit the Philippines 2016

Visit the Philippines 2015, the tactical program mounted by the Philippine Department of Tourism (DoT), was not yet over, but already, as announced by DoT director for market development Ma. Corazon Jorda-Apo, Visit the Philippines 2016 was already underway as early as late last year. The announcement was made early December during a press briefing at the Stamford Plaza in Auckland, New Zealand following the inaugural flight of Philippine Airlines (PAL) to Auckland via Cairns, Australia on Dec. 2, 2015, the latest in PAL’s growing list of international destinations. (Photos by MARK TOGONON) The tactical campaign under the banner tourism program “It’s More Fun in the Philippines” has been recognized as the “Best Marketing and Relationship” campaign for 2015 by the prestigious TTG Travel Awards, which also gave the Philippines the honor of …

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The blank page

It’s my new year piece and I’m staring at a blank page. And it’s been blank a long time. Is it by design that we end each year with a bang, under pressure to wrap it all up in the most memorable way that, no matter how long it takes us to prepare for it, we always end up feeling exhausted, worn out, emptied of money, time, energy...? By this time, the Christmas tree is still up, but gone are the gifts, long unwrapped and gone to take up their places among our everyday things, in the shoe racks or the closets, the jewelry boxes or the toy cabinets, the kitchen cupboards or the bookshelves, in the fridges or the wine bars, in place of the old TV or hanging on the wall, …

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