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CIAC, Qatar Airways team up to aggressively market Clark airport

CIAC OFFICIALS AND QATAR AIRWAYS MEETING – Qatar Airways Country Manager Paolo Pausini (2nd from right) and officials of the Clark International Airport Corporation (CIAC) led by OIC President and CEO Alexander Cauguiran (left) met October 25, 2016 to discuss collaborative efforts to market the Clark International Airport and Qatar Airways to increase passengers to include leisure, business, and corporate travelers for Qatar's network of destinations in Europe, the USA and GCCs (Gulf Cooperation Council) countries.

CIAC OFFICIALS AND QATAR AIRWAYS MEETING – Qatar Airways Country Manager Paolo Pausini (2nd from right) and officials of the Clark International Airport Corporation (CIAC) led by OIC President and CEO Alexander Cauguiran (left) met October 25, 2016 to discuss collaborative efforts to market the Clark International Airport and Qatar Airways to increase passengers to include leisure, business, and corporate travelers for Qatar’s network of destinations in Europe, the USA and GCCs (Gulf Cooperation Council) countries.

Qatar Airways is expanding its market by developing leisure, business and corporate traffic to Europe, the USA and the Gulf countries by tapping into its network in the Philippines, South Africa, North Africa and the Middle East, announced Country Manager Paolo Pausini.

At present, the airline is working on an 18-month marketing plan for collaboration with the Clark International Airport Corporation (CIAC) to target upscale travelers going to destinations in Europe, the USA and the Gulf Cooperation Council (GCC) countries.

Qatar Airways is a major international carrier at the Clark International Airport (CRK), with regular flights for its Clark-Doha route, servicing mostly overseas Filipino workers (OFW) in Central and Northern Luzon.

The other day, officials of CIAC, led by its President and CEO, Alexander Cauguiran, met with Pausini on their joint effort.

“Marketing for the CRK and the airlines operating in it is a key part of CIAC’s plans and programs and will be implemented immediately,” according to Cauguiran. “This is an action plan we have approved during our recent strategic planning conference.

CIAC is conducting road tours to promote the flights at the Clark International Airport and developing a brand image for Clark.

“The marketing and branding campaign will target our catchment areas like the Northern Philippines and the northern part of Metro Manila like Caloocan and Quezon City,” he added.

Qatar Airways will take active part in the co-branding activities and roadshows. “It’s very important to promote Clark as even a better gateway to the crowded Manila,” Pausini stressed.

Aside from Qatar Airways, Clark Airport is also host to other Middle East carrier, such as Emirates Airlines that flies daily circular service via Dubai-Cebu-Clark.

Others include South Korea’s Asiana Airlines and Jin Air via Incheon-Clark and Pusan; Dragonair, which flies via Clark-Hong Kong; Cebu Pacific, via Singapore, Hong Kong and Macau and locally to Cebu, as well as Tiger Air, via Singapore.