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CIAC, Qatar Airways agree to market Clark airport

The Clark International Airport Corporation (CIAC) and Qatar Airways have agreed to market the Clark International Airport (CRK), with the airlines laying down expansion plans to target upscale travelers going to destinations in Europe, the U.S. and the Gulf Cooperation Council (GCC) countries.

Photo courtesy of FlightsNation.com

Photo courtesy of FlightsNation.com

This came after President Rodrigo Duterte’s announcement to utilize the Clark airport as an international gateway as a move to decongest the Ninoy Aquino International Airport in Manila.

Transportation (DOTr) Secretary Arthur Tugade said Monday that among the benefits from the recent trip of the president to China is the increase in flights through the CRK.

Officials of CIAC led by its president and CEO Alexander Cauguiran met Monday with Qatar Airlines country manager Paolo Pausini on further cooperation and strengthened partnership in developing and making CRK more active.

Qatar Airways is a major international carrier at CRK, with regular flights for its Clark–Doha route, servicing mostly overseas Filipino workers (OFW) in Central and Northern Luzon.

MB FILE -  In this Monday. Dec. 22, 2014 file photo, the first Airbus A350 for Qatar Airways sits on the tarmac during the hand over ceremony in Toulouse, southwestern France.  (AP Photo/Fred Lancelot, File / MANILA BULLETIN)

MB FILE – In this Monday. Dec. 22, 2014 file photo, the first Airbus A350 for Qatar Airways sits on the tarmac during the hand over ceremony in Toulouse, southwestern France.
(AP Photo/Fred Lancelot, File / MANILA BULLETIN)

Pausini said Qatar Airways is looking to expand its market by developing leisure, business and corporate traffic to Europe, the USA and the Gulf countries by tapping into its network in the Philippines, South Africa, North Africa and the Middle East.

Pausini said Qatar Airways is now working on an 18-month marketing plan which he will offer to CIAC for the two companies to work together on.

Cauguiran, for his part, said marketing for airport and the airlines operating at the Clark airport is a key part of CIAC’s plans and programs it is set to implement immediately.

“This is a plan of action we have approved during our recent strategic planning conference,” Cauguiran said, adding that CIAC will be conducting road tours to promote the flights at the Clark International Airport.

He also announced the development of a brand image for Clark.

“The marketing and branding campaign will target our catchment area like the Northern Philippines and the northern part of Metro Manila like Caloocan and Quezon City,” he said.

Cauguiran added that CIAC will be visiting many regions in the Northern Philippines, including the Camanava area during its road tours to inform potential passengers, particularly OFWs on the benefits and convenience of flying out and into Clark.

Pausini said Qatar Airways will cooperate in doing co-branding activities and roadshows together.

“It’s very important to promote Clark as even a better gateway to the crowded Manila,” he said.

Aside from Qatar Airways, Clark Airport is also host to other Middle East carrier such as Emirates Airlines that flies daily circular service via Dubai–Cebu–Clark.

Others include South Korea’s Asiana Airlines and Jin Air via Incheon–Clark and Pusan; Dragonair via Clark–Hong Kong; Cebu Pacific via Singapore, Hong Kong and Macau and domestically to Cebu; Tiger Air via Singapore.