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Huawei jumps to 72nd on Interbrand’s Best Global Brands report

Huawei ranked 72 on the Interbrand¡¯s 2016 Best Global Brands report, moving up 16 spots from its ranking in 2015. This is the second consecutive year Huawei has risen on Interbrand’s list since the company became the first mainland Chinese brand to be recognized as a Best Global Brand in 2014.

According to Interbrand, “Huawei is once again a highlight in the 2016 Best Global Brands report released by Interbrand. Its brand value, approximated at USD $5,835 million, increased by 18% compared to a year ago. In Interbrand’s annual report, it is also one of the fastest rising brands in the technology sector, climbing from #88 to #72 in ranking. Huawei’s significant progress stems from the belief that customers always come first, and the persistence in providing value-driven products and services. Through its brand campaign, Huawei illustrates how innovative ICT products, services and solutions can build a better connected world. In particular, the brand is currently enjoying rising awareness in Europe, a key market for the brand’s carrier and enterprise businesses, as well as its aggressive expansion and innovations in the consumer space. This year, Huawei has launched a series of products that have raised its profile. Huawei has been a leader in China for some time, and now has begun to establish a global strategy presence.”

Huawei’s increasing brand influence is mirrored by its steady revenue growth, driven in part by the company¡¯s consumer business. Between 2011 and 2015, Huawei achieved CAGR of 18%, with Group revenue last year of CNY 395 billion (USD $60.8 billion). Of this amount, the Huawei Consumer Business Group contributed CNY 129.1 billion (USD $19.36 billion), up 72.9% from 2014. Huawei shipped 108 million smartphones worldwide in 2015, up 44 percent year-on-year.