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Warning: Lady driver

How to gain more confidence

“Babae kasi ‘yung driver,”—a common phrase among men drivers who still think that they are superior to women, that women can’t drive because they’re women, a discriminating and stereotyping phrase that has to change.

Contrary to popular belief, women are not at all bad drivers. Men and women can be good drivers if they want to. The bad drivers are those who don’t have proper driving habits and are ignorant of the rules. These stereotypes are better left ignored.

Warning Lady driver mb

A study conducted last year by Privilege Insurance declares that women drivers are better after scoring significantly higher than men in various categories on driving safety and speed. Papers and researches provided by many other insurance providers say the same thing, which is the reason behind the fact that women pay a lot less for car insurance. And it’s not just about being on the road—we‘re talking about proper parking, too. According to a ranking of 2,500 drivers by a British parking operator NCP, women outscored and outperformed men in terms of positioning, timing, and finding a slot—and even if they did, only a fifth of them thought they were good at parking.

Still, despite these countless studies, the notion that women struggle behind the wheel is still pervasive—so much so that some women themselves underestimate their own motoring capabilities. Talk about the stereotype becoming a self-fulfilling prophecy.

“We have to keep on challenging stereotypes like this not only because it is empirically proven to be false but because if we don’t, the notion makes women believe that they are indeed less equipped behind the wheel,” says Ruby Gan of Bridgestone Philippines’ marketing division. “We have to tell the world that women drivers are better than we think and we have to start telling women themselves what they are indeed capable of, and further help them in making educated motoring choices—from car maintenance and the purchasing process to choosing the right tires.”

In a series of information drives and events, Bridgestone Philippines is set to push the #IAmBetterThanYouThink campaign for women empowerment throughout the year. The goal is to emphasize the important element of a truly safer, better vehicle—tires. Bridgestone believes that road safety knows no gender and it’s time everyone acted on it. Mindful driving paired with correct car care means safer roads for everyone.

The campaign believes that “hindi na puwede ang puwede na ‘yan.” This mindset results in unsafe roads when cars turn into dangerous machines as they run on high speeds and bald tires. Tires, after all, are among the most important parts of every vehicle, and often taken for granted. Many still choose to be passive and hold off going to the service center until it’s too late or once an accident has happened. We must always remember that safety is always in fashion.

“Safety knows no boundary. We are all drivers, passengers, mothers, brothers, sisters. We care about someone and we care about safety. We are really very obsessed about safety. We’re taking this campaign to social media so that anyone with a phone or a computer would get the message.

This is taking the tire out of the box that it’s always for men. Women make decisions now as much as men do. Women drive, so why not know more about tires?” says Ruby.

Ralph Tee Ten, a junior marketing assistant at Bridgestone, shares that tires are the basic load bearing part of the car. It should have a certain standard that can handle the weight of the car, people, and the things you put inside it.

“Every driver should develop proper driving habits. We’re also trying to develop a mindset here in the Philippines that hindi na puwede ang puwede na (that will do) and women are better than we think so we do away with those stereotypes that girls can’t parallel park or drive properly, because they can,” says Ralph.

Facebook, Instagram, and Twitter/@BridgestonePH; www.bridgestonetires.com.ph.