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Lessons in style

How to be you po, Aimee Song?

Her Instagram is seriously #feedgoals with different #ootds and styles we can cop on our own. Aimee Song is clearly our fashion inspo and her Instagram (@songofstyle) posts, our style lessons.

One of the first ever fashion bloggers, Aimee began blogging in 2008 while studying Interior Architecture in the Academy of Art University. Since then, Song of Style (www.songofstyle.com) has risen to game changer status, thanks to her knack for creating bold but laidback outfits. style

Born to parents of Korean descent, the LA-based social media darling has an Instagram following of 3.6 million and counting. What makes Aimee stand out from today’s crop of influencers is her accessible but aspirational sense of style.

She is part of Forbes’ “30 Under 30” list for 2016, has been featured in publications such as The New York Times, Women’s Wear Daily, Vogue Spain, among many others, has guest-edited Korean Vogue, and has always been seen in front-row at the most exclusive fashion events.

With her refreshingly real take on fashion, beauty, and blogging, she takes on the industry one beautifully curated ensemble at a time. And her huge global audience couldn’t wait to see what she’ll come up with next.

And as if her credentials can’t get even more impressive—Aimee just wrote a book called Capture Your Style that talks about how to showcase your life through beautiful photos on Instagram.

Manila Bulletin Lifestyle had a little talk with the newest style ambassador of SM Makati and here’s what she’s got to say about her life, her style, and how to stand out from the rest:


Is this your first time in the Philippines?

This is my second time here. I was in Palawan last year with my sister and that was so amazing. We were there for three days. I went to Cebu and it was beautiful as well. I’m going back next March and April for SM’s swimsuit campaign. The malls here are huge. I could spend hours and hours at just one branch looking at everything. There are so many things to look at.


Who is your greatest fashion inspiration?

The real people. Right now I’m looking at you and I see someone with a cool haircut. I mean, it’s all the different types of people. I travel a lot so I see different kinds of people from different cities and different cultures, so they all inspire me. One person I follow on Instagram and really like is Rosie Huntington-Whiteley, the supermodel. I really like her style.


Do you have any packing secrets  when traveling?

I travel so much and I’m an over-packer. I can pack really well. I like to roll things and pre-plan my outfits.


Anything that you always, always have in your luggage?

Something off-the-shoulder, or a pretty dress because there’s always an occasion to be dressy.


What’s your go-to outfit when you’re rushing?

I always wear a classic button down and high-waist button jeans.


What five pieces of clothing should every girl have in her closet?

A well-fitted denim that can be your go-to, a classic black blazer because that instantly makes any outfit shine, a leather jacket, a nice pair of flats, and jewelry.


How did the switch from Interior Design to blogging happen?

It was a very organic switch. As a blogger, I was always into fashion even when I was an Interior Design student. The switch just happened organically and naturally.


Do you feel a lot of pressure maintaining your blog, or as a great online influencer?

I don’t feel any pressure, honestly. I just do what I love and I’m going to continue doing it.


What is it about your style that appeals so much to your readers?

I think it’s that I’m really comfortable in my own skin because we’re living in a time when society constantly changes you, who you are, and make you somebody you’re not. The greatest thing is that you can be anybody you want and I like the person I am right now.


Did anything get in the way of you becoming what you are now?

I grew up in America my entire life. Growing up as a minority was a big obstacle and you don’t have a lot of minorities in fashion. Now I see a change of things in social media but society has one standard of beauty. So that was an obstacle for me, to try to become comfortable in my own skin. But it’s nice that social media now is exposing us to different kinds of beauty.


Tell us about your book.

The book is mainly about Instagram. It’s not about having many likes, comments, or followers, although there’s a part there about what to do to grow a following. More than that, it’s about how to create a brand and stand out from everybody else. It’s about creating a unique voice and finding your own identity                         through Instagram.


If you can compare your book Capture Your Style to a fashion piece, what would it be?

I would just compare it to a great classic blazer that everybody needs in their closet or a well-fitted denim because I feel like it’s something you really need.


Do you still see yourself blogging 20 to 30 years from now?

It depends. I would still have my website, so in some way, yes. Maybe the way I would do it would be different. In 20 years, I would probably have a family of my own, obviously. I wouldn’t be traveling as much as I do. But I hope to be still traveling.


What advice would you give to aspiring bloggers?

Be yourself, find your own voice, and be the best version of yourself.