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Early summer for the Nissan Juke

Nissan Philippines Inc. (NPI) recently brought thrill and excitement to the surfing capital of the north, San Juan, La Union, as part of the launch of the new Nissan Juke. The ride and drive, held last Jan. 21 to 22, saw select members of the motoring and lifestyle beat experience the unique design, exciting drive, and innovative technology of the much anticipated vehicle.

A fleet of 20 Nissan Jukes made their way from Metro Manila to San Juan, La Union, picking up the sport of surfing from surfing champion mentors like Luke Landrigan and Nikki De La Paz.

Since its introduction to the Philippine market in October last year, the new Nissan Juke has prompted early reservations of the unit prior to its start of sales.

The Nissan Juke at a beach in San Juan, La Union.

The Nissan Juke at a beach in San Juan, La Union.

“The new Nissan Juke is built to thrill and is designed for those who can handle the attention. It is for people who want to stand out,” said Antonio Zara, President and Managing Director of Nissan Philippines Inc. (NPI). “This January 2016, we are pleased to announce that the new Nissan Juke is officially available in the Philippines in all Nissan dealerships nationwide.”

The Juke is Nissan’s answer to the compact crossover segment, already garnering awards like 2015 Best Subcompact Crossover SUV title from the Philippines Car Awards Group Inc. (CAGI), 2015 Best Compact Utility Vehicle in the Middle East Car of the Year (MECOTY) awards, and the US Insurance Institute for Highway Safety (IIHS) Top Safety Pick in 2011, among others.

The Juke features an SUV’s high seating point for ease of road visibility, and agile handling, all in a subcompact size. It’s unique exterior design is characterized by high set front combination lamps, with large round head lamps under. The mesh grille and under guard air intake lend a sporty look. Strength and sportiness is reflected in the muscular lower body sides as well as a sloped rear roofline and the embedded rear door handles in the rear pillars.

Inside, the center features motorbike-inspired hooded gauges, sports-bolstered seats, and color-keyed door trim. The Juke uses an intelligent control display called the Integrated Control System (I-CON). This multi-colored system allows drivers to change both the drive and climate modes at a touch. In Drive mode, the I-CON system offers three different settings – Normal, Sport and Eco, each adjusting aspects like steering, transmission and throttle response for the kind of driving desired.

The new Nissan Juke is now available at all Nissan dealers as a 4×2 variant with an SRP of P980,000.