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• Going digital, consumerization of IT, growth engines for SMEs – IPC

“There are over 95,000 small to medium enterprises in the country, with each and every one having the potential to grow and compete on a global scale. With a wide assortment of online tools now within reach, there is no better time to be an SME than today,” said Reynaldo Huergas, President of IPC (IP Converge Data Services, Inc.).

Customers are largely mobile, with about 32 million active mobile Internet users in the Philippines. This makes going digital and embracing the consumerization of IT, now more critical than ever. Enterprises need to be easily reached by their customers via various channels such as social media, email and mobile. “People want information in real time and if they can’t get it from you, they’ll get it from your competitors. Business is lost.”

Huergas said that 2016 is also the time to tap big data and analytics. “Big data analytics can give valuable insights about your customers and target market. In essence, it uses statistics to understand customer behavior which allows for more effective campaigns and product or service developments that help achieve optimum results.

“There is definitely room for growth in e-commerce in the Philippines and the current data may well be the signal for enterprises to go digital this 2016. This is what our ‘Enterprise Sachet’ model addresses― we afford our entrepreneurs with the same capabilities as larger organizations through IT tools available at affordable, pay-as-you-use packages.”

According to Huergas, enterprises can sign up and pay for IPC’s cloud-based softwares online through major credit cards (MasterCard, Visa, AMEX), over-the-counter cash payments via Dragonpay or popular online payment provider Paypal through the cloud.com.ph portal.