Int’l hotel operator to bring in 4 global hospitality brands | mb.com.ph | Philippine News
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Int’l hotel operator to bring in 4 global hospitality brands

Plateno Group, the seventh largest hotel management company in the world, has began its expansion in the Philippines, with plans to bring four of its international hotel brands into the country as it banks on the growth of the local tourism sector and the growing desire of millennials across the globe to travel here.

With presence in 55 countries, Plateno Group is also the leading hotel operator in Asia, managing around 340,000 hotel rooms across the globe with 18 international brands.

Kevin Wallace, Plateno Group managing director for South East Asia and Australasia, said on Wednesday that over the next four years, the company intends to build 20 hotels in different parts of the country.

These hotels, according to him, will be built across four of the company’s 18 brands, covering all segments such as the luxury, mid-scale, and budget hotels.

Wallace said these brands will include the five-star brand Maison Albar, the four-star brand Portofino, as well as the budget hotel brands, 7 Days Premium and ZMAX Hotels.

“[For our expansion here in the Philippines,] we will concentrate on those four brands. We have 18 brands in total,” he told reporters, adding that the development of those brands will be included in the company’s “2020 program” for the Philippines.

With an average of 120 hotel rooms for each hotel, the company is targeting to manage as much as 3,500 hotel rooms in the country by 2020.

“The first one to open is the one in Boracay. Portifino, a four-star hotel, will open in July. In the next 18 months, another one in Carabao Island will open, it’s a casino. Maison Albar will be put up there. It’s a five star brand. We will also open a budget hotel in Manila under 7 Days Premium brand,” Wallace specified.