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• MOBILE ADVERTISING: FILIPINO BEHAVIORS AND PREFERENCES

 

The first mobile and cellular phone services emerged in 1991. Since then, Filipino mobile users earned several titles such as the “texting capital”, the “social networking capital”, and most recently, the “selfie capital.”

Smartphones are expected to grow by 40%, and today, the smartphone is one of the most accessible, but also one of the least maximized platform in advertising. Through Epinion’s 27,076 robust online panel of netizens,  the Omnicom Media Group (OMG) discovered uniquely-Filipino -ick factors in mobile advertising.

“Our goal was to identify behaviors ‘ick’ factors, whether positive or negative, that Filipinos have toward mobile, and align them with corresponding behaviors and preferences that advertisers can leverage to engage the mobile Filipino. The results were an eye opener – Filipinos are not only dependent on mobile, the rise of smartphones will make us even more so,” says OMG CEO Mary Buenaventura.

Smartphones are becoming the most accessible and convenient gateway to the web. Where once the Internet cafe dominated, now 3 out of 10 Filipinos rely solely on smartphones as their first and only source of we access. Mobile Filipinos are obviously fixated with strong emotional and functional dependence on mobile. 90% feel uneasy without their mobile phones while 40% cannot last an hour without them. Four of 5 mobile FIlipinos use their mobile to check updates on what’s happening around them, and 7 out of 10 use it to ease boredom.

77% of Mobile Filipinos claim they have clicked on a mobile ad even with the proliferation of complex scams. Security being a major concern for FIlipinos on mobile prompted some to click an ad on platforms wherein they have “virtual ownership” via a secured personal account such as emails and social media. It is crucial for brands to engage them without interrupting their daily activities. If necessary, this interruption must be sugar-coated with enticements because 82% of Filipinos are attracted to promos, while 70% admit to being lured by incentives. Marketers have every reason to engage because 84% who are exposed are likely to firther explore and search for brands. On top of this, 30% will be sharing their experiences.

Give them a platform to voice an opinion, reward them for sharing their thoughts – that’s what makes the mobile Filipinos tick. By ages, millenials are glued to the screen because of music and social media while Gen Xers use mobile devices to keep abreast of investments and information. The gender divide is also quite strong, with males consuming information on cars, gadgets, sports, and fitness; and females browsing through beauty and makeup, home care, health and nutrition, and food.

For Filipinos, mobile is only one of many screens thats engage their attention. A full 25% of Filipinos check their mobile every 30 minutes, manning it for notifications in the form of likes, favorites, and comments. But half will watch TV simultaneously, splitting their attention between two screens.

 

 

•ANALYST FIRMS RECOGNIZE AMDOCS

 

Amdocs has been recognized as an industry leader by prominent analyst firms in the provision of solutions and services essential to communications service providers (CSPs), specifically in integrated revenue and customer management (IRCM),operational support systems (OSS)and IT services. Amdocs’ recognition in these core functional areas demonstrates its ability to deliver business value through innovative capabilities that help service providers rise to the market challenges in The New World of Customer Experience, including the acceleration of digital services for businesses and consumers.

Stratecast has named Amdocs the winner of the 2015 Global Stratecast CSP Billing – Overall Billing Market Leadership Award. This award is based on the Stratecast Global CSP Billing 2015 Edition Part 1: End-to-End CSP Billing Market Forecast and Market Share Analysis and ranked Amdocs as the global leader, with 17 percent market share, as well as noting an increase in overall revenue for Amdocs in this area since the analyst firm’s last market share study in 2014. Stratecast also recognized Amdocs’ ability to “address the needs of new business challenges that now stretch beyond the billing functions,”ranking Amdocs as number one in market share for rating, charging, core billing, and policy management.

Analysys Mason reported that Amdocs has maintained its position as the global market share leader in revenue management in its report, Revenue Management Systems: Worldwide Market Shares 2014.

OvumpositionedAmdocs in the top three by market share for IT services in the telecoms sector. In the Vendor Services Review report4, Clare McCarthy, Practice Leader for Telecom Operations and IT at Ovum, recognized that “Amdocs’ telecoms expertise means it is in a strong position to offer IT services in this vertical and it is delivering a solid performance against competition from larger players.”She also recognized Amdocs’ continuous efforts in enhancing its services portfolio, highlighting that“all new services build on Amdocs’ communications industry knowledge and add new IP technology and methodologies to its solutions. Data expertise in the telco industry enables the company to build effective vendor-agnostic services around BSS/OSS systems.”

Gartner Inc. has positioned Amdocs as a Leader in its Magic Quadrants for Integrated Revenue and Customer Management (IRCM) for CSPs2and Operations Support Systems3 (OSS) for its service orchestrator solution.

 

•LINKSYS, DD-WRT SUPPORT WRT ROUTERS

 

 

Linksys, a Linux based alternative OpenSource firmware suitable for a variety of WLAN routers and embedded systems, has announced the expansion of DD-WRT support to include the WRT1900AC, WRT1200AC, and recently released WRT1900ACS  Dual-band Gigabit Wi-Fi routers.

DD-WRT now expands the third party firmware choices for the WRT series of routers beyond the current support via OpenWrt’s “Chaos Calmer” release, and positions the WRT platform as a leading choice for open source developers. DD-WRT will also be able to provide custom firmware solutions for commercial applications built on the new Linksys WRT platform just as they have for the last 12+ years on the venerable WRT54G.

“With Linksys and Marvel working closely to improve the upstream support for the Marvel CPUs and Wi-Fi radios, DD-WRT can now provide stable and robust support for the modern WRT series of routers in our alternate firmware platform, building on what was started many years back with the first WRT,” said Peter Steinhäuser, Co-CEO, DD-WRT.

“This gives users that have relied on DD-WRT support for their legacy WRT router applications a powerful hardware upgrade path utilizing the latest in AC Wi-Fi technology and Gigabit wired speeds found in the award-winning WRT1900AC, WRT1200AC, and WRT1900ACS routers,” said Vince La Duca, product manager, Linksys.