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Virtual operator redefines PH hotel industry

With a growing affluence in southeast Asia, people now have the capacity to travel within the region or within their domestic shores. But travellers, particularly small and medium entrepreneurs do not have huge budget for hotel accommodations. All they need is a clean room, clean sheets and with the most basic amenities.

Hotels operators have tried to address this need by putting up budget hotels. But another enterprising group beats all others by coming up with a mobile app that consolidates all these rooms into their own “NIDA Rooms”.

Malou Pangilinan

Malou Pangilinan

Global Rooms Limited, was founded by Malaysian entrepreneur Kaneswaran Avili, formerly a senior executive at Asia’s leading low cost carriers, Air Asia, Tiger Air & Spice Jet, and Dennis Melka, a Czech venture capitalist.

“The Nida Rooms idea was conceived because it was difficult for me to find a hotel chain that offers consistent essential services at my preferred locations in Southeast Asia at the best prices. Nida Rooms is a one-stop smartphone platform that offers travellers the maximum choice of hotels at the right locations, at the lowest prices on their smartphones with instant booking capability,” Avili said at the recent introduction of NIDA Rooms in Manila.

He added that at this initial stage, Nida Rooms will be focusing on hotels in the mid and economy hotel segment that are strategically located.

The introduction of NIDA Rooms in the Philippines was seen to have boosted Asia’s hospitality industry, specifically the Philippines.

NIDA stands for “Need A Room”.

Melka, who is also Global Rooms Limited’s Chairman, said “After today, Nida Rooms now has an insurmountable first mover advantage and is working closely with its partner hotels across Southeast Asia to ensure an excellent customer experience. Our team is the first in the world to take this particular Internet aggregator model for the hotel industry internationally and by next month we will be the dominant player across Southeast Asia, a market of over 550m consumers. We’ve been overwhelmed by institutional investor interest to further scale our footprint globally in countries with low branded penetration in the mid to economy hotel sector.”

Nida Rooms’ mobile application (“mobile app”) allows customers to instantly see thousands of affordable hotel rooms at their preferred locations in major Philippine cities.  Never before has the consumer had such access to hotel inventory, pricing and location in one screen view on their smartphone.

Nida Rooms’ partner hotels in the Philippines are now able to sell their rooms through a new “smartphone” mobile app distribution channel that is non-competitive with their traditional online travel agents (“OTAs”) or their walk-in customer business. Furthermore, smaller boutique or economy hotels with no web presence nor relationship with OTAs are instantly able to access the smartphone consumer by joining the Nida Rooms network. By pre-vetting hotels and working closely with hotel managers, Nida Rooms focuses on providing consistent, essential services for its customers in-line with its aim to provide “A Good Night. Every Night.”

Nida Rooms is the first and only Virtual Hotel Operator (VHO) in the Philippines and currently has over 50 partner hotels nationwide. Through its direct sales force of over 150 relationship managers and daily increasing hotel sign-ups, Nida Rooms expects to reach over 1,500 partner hotels in the Philippines by 2Q 2016 giving it majority market share in the mid and economy hotel market segments in the country.

The Nida Rooms mobile app gives customers an unprecedented combination of access to hotel inventory, lowest pricing and location information in one simple screen view on their smartphones.  Nida Rooms’ partner hotels in the Philippines have been pre-vetted thereby allowing customers to book with confidence and ensure that they will have “A Good Night. Every Night”. Customers can book their rooms anytime, anywhere through Nida Rooms’ mobile application that can be downloaded now from Google Play Store while the mobile application for the Apple Store will be available shortly.

Country Manager, Malou Pangilinan said that SMEs will benefit a lot from the NIDA ROOMS business concept of providing convenient, consistent, comfortable, and affordable hotel experience for business travellers as well as local tourist in many locations nationwide. “We have done the homework for our guests in that, we have pre-qualified and selected our hotel partners based on stringent quality standards that Nida Rooms upholds. We will have NIDA ROOMS everywhere you want to go in the Philippines,” said Pangilinan.

NIDA Rooms also created a vast opportunity for 3-star hotel owners and operators to market and sell their rooms via its state of the art app.

“Our app is available for download on Google Play and subsequently, the IOS. Partnership with NIDA ROOMS gives our hotel partners worldwide exposure and global reach. Without any additional investment on their part, we are able to connect them to their target customers instantly and effortlessly. Our network of hotels in the Philippines is steadily growing,” said Pangilinan.

By the end of the first quarter of 2016, NIDA ROOMS will be available in most major cities in the country offering travellers consistent essential services anywhere, anytime. We definitely want our guests to experience “A Good Night, Every Night.”