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Targeting AEC market for exotic fruits

The Philippines is a small producer of exotic fruits that include durian, Longkong lanzones, pummelo and mangosteen compared to Thailand Malaysia and Indonesia.

However, that does not deter a local fruit expert to aim at capturing a share of the exotic fruit market in the Asean Economic Community. The fellow is Dr. Pablito P. Pamplona, a retired fruit expert from the University of Southern Mindanao, and now devoting his full time to nursery operations as well as commercial production of exotic fruits, rubber and oil palm.

He is now going to Malaysia as an initial step in observing the character of the exotic fruit market in the Asean. What he wants to find out is the season or seasons when the peak of production occurs in the different countries that produce the exotic fruits.

  • EXOTIC FRUITS FOR THE AEC MARKET – How can the Philippines get a share of the exotic fruits market in the Asean Economic Community? One strategy is to find out the seasons when the different exotic fruits like durian, pummelo, mangosteen and Longkong lanzones are produced in the different member-countries. For instance, If we know the specific months when durian is in peak season in Thailand, Filipino orchardists through cultural management can induce their trees to bear fruits that will not coincide with the bulk of the Thai harvest. That is why as a private initiative, Dr. Pablito Pamplona is conducting a survey of the production schedules in the different member countries of Asean that produce exotic fruits.

    EXOTIC FRUITS FOR THE AEC MARKET – How can the Philippines get a share of the exotic fruits market in the Asean Economic Community? One strategy is to find out the seasons when the different exotic fruits like durian, pummelo, mangosteen and Longkong lanzones are produced in the different member-countries. For instance, If we know the specific months when durian is in peak season in Thailand, Filipino orchardists through cultural management can induce their trees to bear fruits that will not coincide with the bulk of the Thai harvest. That is why as a private initiative, Dr. Pablito Pamplona is conducting a survey of the production schedules in the different member countries of Asean that produce exotic fruits.

  • PUMMELO FOR THE AEC MARKET – The strategy in capturing a share of the Asean Economic Community market for pummelo is to produce high-quality fruits in terms of eating quality, shelf-life, preferred sizes and availability at the time when the supply from other sources is limited. The Magallanes pummelo as well as other imported varieties should be produced in big volume to meet the requirements of foreign importers.

    PUMMELO FOR THE AEC MARKET – The strategy in capturing a share of the Asean Economic Community market for pummelo is to produce high-quality fruits in terms of eating quality, shelf-life, preferred sizes and availability at the time when the supply from other sources is limited. The Magallanes pummelo as well as other imported varieties should be produced in big volume to meet the requirements of foreign importers.

  • EXOTIC MANGOSTEEN – In the Philippines, mangosteen can be grown not only in Mindanao. It can also be produced in certain parts of the Visayas and Luzon with the right techniques. Mangosteen is not only a luscious fruit, it is also well known for its medicinal attributes. Mangosteen extracts are commercially used in juices, coffee and other processed products.

    EXOTIC MANGOSTEEN – In the Philippines, mangosteen can be grown not only in Mindanao. It can also be produced in certain parts of the Visayas and Luzon with the right techniques. Mangosteen is not only a luscious fruit, it is also well known for its medicinal attributes. Mangosteen extracts are commercially used in juices, coffee and other processed products.

  • UNGRAFTED MANGOSTEEN – Planting non-grafted mangosteen seedlings can produce more fruits in the long run. This has been the observation of experienced growers. Seedlings grow into bigger trees compared to the grafted ones. They produce more branches which enable them to produce more fruits. One fruit is produced in the tip of each branch. Photo shows a fruiting ungrafted mangosteen in the farm of Dr. Pablito P. Pamplona in Mindanao.

    UNGRAFTED MANGOSTEEN – Planting non-grafted mangosteen seedlings can produce more fruits in the long run. This has been the observation of experienced growers. Seedlings grow into bigger trees compared to the grafted ones. They produce more branches which enable them to produce more fruits. One fruit is produced in the tip of each branch. Photo shows a fruiting ungrafted mangosteen in the farm of Dr. Pablito P. Pamplona in Mindanao.

  • LONGKONG –It has been proven that Longkong lanzones can be grown successfully not only in Mindanao but also in many places in Visayas and Luzon. What is important now is to expand the production area in order to meet the requirements of the local market before thinking of exporting to the Asean Economic Community. Providing adequate nutrition, irrigation and right management techniques will ensure bountiful harvests. Photo shows a heavily fruiting Longkong tree in Teresa, Rizal last year.

    LONGKONG –It has been proven that Longkong lanzones can be grown successfully not only in Mindanao but also in many places in Visayas and Luzon. What is important now is to expand the production area in order to meet the requirements of the local market before thinking of exporting to the Asean Economic Community. Providing adequate nutrition, irrigation and right management techniques will ensure bountiful harvests. Photo shows a heavily fruiting Longkong tree in Teresa, Rizal last year.

As of now, major exotic fruit producers are Thailand, Malaysia, Vietnam and Indonesia. Why the need to know the seasons when the different countries produce their exotic fruits? Well, so that growers in the Philippines can time the fruiting of their trees through cultural management and other strategies. The purpose is to supply when no other country is doing that.

It is well known that the fruit trees bear fruit at different times in different countries due to climatic differences. Usually, fruit trees can be induced to bear flowers by subjecting them to drought condition for a month or two and then adequately irrigating them. Of course, the trees have to be adequately nourished with balanced fertilizers. Drip irrigation can also help in producing bountiful fruits.

Dr. Pamplona believes that the Philippines can produce Longkong, pummelo, durian and mangosteen for export to the AEC. What is needed is to expand the area to be planted to these crops. Longkong, a variety from Thailand, has been proven that it is adapted to local conditions. In fact, if Longkong can be produced in big volume, the  local market is also a good market. And this should motivate farm owners to plant more Longkong.

Pummelo is another very possible export to the AEC. The Magallanes variety can be at par or even better than the best varieties from Thailand and China. What is important is to increase production and maintain high quality through the use of the right fertilizers and protection from pests and diseases.

Dr. Pamplona is really serious in pursuing his dream of promoting exotic fruits from the Philippines to the foreign market. In fact, he is now preparing a paper on the opportunities to expand production of pummelo and Longkong in the country.

Aside from Magallanes pummelo, there are other varieties that can be produced in the Philippines. One is the Milo Mas which Dr. Pamplona had earlier introduced from Malaysia. The young fruits have fine hairs which discourage insect infestation. It is also claimed to be not site-specific, meaning it can perform well under many places in the Philippines.

Another variety that he is excited about is the Nam Roi from Vietnam, a white-fleshed variety that is Vietnam’s major variety. As per his experience, Nam Roi does very well in his own farm. And that is why he is developing another three hectares to this variety.

Durian is another exotic fruit that can be produced in the Philippines. What is important is to produce a few well-selected varieties in big volume. This will simplify exporting. Exporting one variety with very good quality is much simpler than exporting many fruits of various traits.

Mangosteen can also be produced for the export market. The fruits are not only prized for their superb taste. The fruits and other parts of the tree are said to have medicinal attributes.

  • GilArellano

    where could we buy sweet.not expensive grafted lanzones trees?

  • GilArellano

    where could we buy sweet.not expensive grafted lanzones trees?

  • GilArellano

    where could we buy sweet.not expensive grafted lanzones trees?

  • GilArellano

    where could we buy sweet.not expensive grafted lanzones trees?