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Gateway Dolby Atmos revolutionizes cinema experience

Gateway Dolby Atmos Cinema, the biggest Dolby Atmos Cinema in the country, celebrates its grand launch with Star Wars: The Force Awakens, offering audiences a 360-experience of the newest sequel in the Star Wars franchise.

“We are very excited to screen Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema 5. With its revolutionary sound technology, the theatre will be filled with breathtaking audio and the audience will feel like they are inside the Star Wars universe. This will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family,” says Araneta Group CEO Jorge Araneta.

10Gateway Dolby Atmos Cinema

Dolby Atmos is a revolutionary new audio platform from Dolby. As the latest world class standard of sound technology, Dolby Atmos transforms the cinema experience by creating powerful, moving audio. With sounds that come from all directions, the dialogue and music of the onscreen story move all around the audience in three-dimensional space, transporting them into the scenes and putting them in the middle of the action.

A typical theatre surround sound system consists of left, center, and right discrete channels with the speakers behind the screen. The surround channels are handled by wall-mounted arrays of speakers, divided acoustically into two or four zones. All speakers within a zone receive the same audio information. The channel-based sounds—particularly surround effects—have to be assigned to a general zone and not a specific location. There are also no overhead speakers. The audiences can hear the sounds but the voice and clink come from vague locations.

(from left) Gateway Mall cinema manager Eugene Ong, Araneta Group management consultant J. Rowell Recinto and Uniprom OIC-COO Irene Jose

(from left) Gateway Mall cinema manager Eugene Ong, Araneta Group management consultant J. Rowell Recinto and Uniprom OIC-COO Irene Jose

In contrast, Gateway Dolby Atmos Cinema has independently powered speakers, which get their own separate audio feed. In addition to the overhead speakers, Dolby Atmos typically adds more surround speakers and screen speakers. Each of those sounds can be created as an independent entity—an audio object. Put all the objects together, and the audiences will feel like they are in the scene, not just watching it.

The Dolby Atmos technology also gives content creators unprecedented control of the placement and movement of sound within the movie theatre. Sounds can be placed and moved anywhere in the cinema’s three-dimensional space. By giving content creators unprecedented control of the placement and movement of sound within the movie theatre, the Dolby Atmos allows for more powerful storytelling.

The Gateway Dolby Atmos Cinema is located at the cinema level of Gateway Mall in Araneta Center. It has a 524-seating capacity and features a screen size of more than 60 feet. It also has the most number of speakers compared to other Philippine Atmos theaters with a speaker setup of 53.5 (53 individual surround channels and 5 subwoofers).

For more details and the latest updates from Araneta Center, visit their official website at www.aranetacenter.net and Facebook page at https://www.facebook.com/AranetaCenter.